Privacy-compliant web analytics without cookie banner

01 Dec, 2020

1 Minute

Jürgen Stumpp

I love freshly baked Snickers cookies 😋🍪. Cookies are also useful for websites e.g. to store the language selected by the visitor. The EU E-Privacy Directive that consent is required for the storage of cookies. The aim of the Directive is to protect personal data and to limit the tracking of user activity. This policy results in almost every website displaying annoying cookie banners that require third parties to process and evaluate personal data again. When re-speaking, of course, the same note is displayed again each time you visit. I don't know how you feel, but I miss the desire to surf. At the same time, as a website operator, you no longer have any information on how many users come to the website at all and agree to the analytics functions.

In my opinion, however, a cookie banner is not always required. A Judgment of the Federal Court of Justice decided that consent is required for cookies used for advertising purposes or for market research:

In the light of the first sentence of Article 5(3) of Directive 2002/58/EC, as amended by Article 2(5) of Directive 2009/136/EC, Paragraph 1(3) of the TMG must be interpreted in conformity with the Directive that the use of Cookies for the creation of user profiles for the purpose of advertising or market research require the user's consent Is.

Thus, cookies that are necessary for the technical operation of the website (e.g. for digital shopping baskets) and do not include personal data are not affected by the case law.

So the following applies on our website: We do not store any personal data of the users and therefore no longer require an annoying banner.

Data protection is particularly important to us as AMAI, as the development of artificial intelligence naturally requires a lot of personal data to be processed. That's why we pay attention to safe and data protection-compliant collection, retention and processing of large amounts of training data and anonymously anonymize the data before training neural networks. For this purpose, we have developed our own text anonymization components, which you can Demos test.

Update 2020-12-17

GitHub has now also decided to remove non-essential cookies and thus removed all cookie banners.

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