Context-aware marketing

Consider these advertising experiences: You're watching a video of a plane crash interrupted by an airline ad. You read about a specific phone model that explodes when overcharged and you see the advertisement for that model on the same page. There are terrible but relatively innocent examples. There have been numerous cases of brand ads being shown between videos from hate groups. Context-aware advertising companies use machine vision and natural language processing (NLP) to understand the context in which your ads are being shown. Protect your brand and increase marketing efficiency by ensuring that your message is consistent with the context.